![]() ![]() ![]() ![]() Formula 1 has done it, why not MotoGP?īuilding MotoGP events into three-day festivals? Easy – hire a rock promoter or a music-festival promoter who knows how to make this kind of thing happen. Social media? Easy – hire a few social-media geniuses with a proven track record. And congratulations to its management for working hard to put themselves in that position.įestival atmosphere: Iggy Pop performing with The Stooges at the 2013 Bol d’Or This, however, wouldn’t be popular with current MotoGP dominators Ducati, whose engineers worked so hard to create downforce aero that helped transform its Desmosedici into a winner.ĭoes it matter that Ducati wouldn’t agree? Yes, because the Bologna company’s bikes fill more than a third of the MotoGP and the entire MotoE grid, so Ducati has Dorna by the balls. How to make the racing better? Rewrite MotoGP’s technical regulations to reduce the extreme aerodynamics that make drafting mostly pointless and overtaking difficult. In fact the way forward is surely fairly obvious: better racing in the premier class, more engagement with people via the social-media platforms used by youngsters and more creative management of MotoGP rounds to turn them into festivals, not just race meetings. Nothing particularly wrong with that, except that Dorna’s real desire is to expand MotoGP to new audiences – and super-fans aren’t the right people to suggest how that should be done. And there’s little doubt that everyone who spent 15 or so minutes filling in the survey must be a hardcore fan, so in fact the survey’s reach is extremely limited. Dorna says nearly half a billion households watch MotoGP, so if we assume an average of two people per household that means around 1% of MotoGP fans filled in the survey. And yet, like all statistics, the numbers should be examined in context. MotoGP’s fan survey media conference at Misano: Motorsport Network’s James Allen, Dorna’s Carlos Ezpeleta and Nielsen Sports’ Marco NazzariĪ lot of fans – 109,000 – completed the questionnaire, which provided statistical nuggets like: “92% of our fans have told us they are avid followers”, “94% of fans say that the sport provides exciting racing, “79% call MotoGP the world’s most exciting racing” and so on. A few months ago the MotoGP rights-holders asked fans to fill in a questionnaire to help the company plot a future for the championship. Twain wrote these words before market research was invented but they can equally apply to this consumer science as anything else, because statistics and numbers can be made to do strange things, just like words.Īt Misano last week MotoGP rights-holder Dorna made a lot of noise about the results of its MotoGP fans survey, published on Friday. “There are three kinds of lies: lies, damned lies, and statistics,” wrote legendary American writer and humourist Mark Twain. Sign-up now for access to a limited number of articles. ![]()
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